Lookbooks
One of my main tasks as the Creative Art Director was to present each seasonal line in a concise, cohesive way. I had the opportunity, and challenge, of working with the creative team and our models to tell a unique progression of stories through images and presentation.
Branding
Above, are a few examples of the logos and identities I created to help push the young brand forward. Working from their existing branding, I decided to explore more formal, modern conventions inspired by the streetwear direction the brand was going.