SERVICES: Apparel Design | Art Direction | Graphic Design | Digital Marketing | Branding | Photography | Production Art

OVERVIEW:
STRATA Clothing is lifestyle clothing brand based in Florida.

For a year and a half, I held two key positions within the brand, as creative art director and lead apparel designer.

As an apparel designer, my responsibilities included:

+ Designing patterns and graphics for apparel and accessories,
+ Exploring new cuts and styles,
+ Building garment templates,
+ Setting up tech packs for sourcing and production,
+ Creating finishing details such as woven labels and tags.

As Strata's Creative Art Director, I lead the design team through concept and creation of all marketing assets for both digital and print, strengthened brand identity, directed photographic imagery, and constructed the seasonal lookbooks.

SERVICES: Banner Design | Editorial | Branding

OVERVIEW:
One of my core responsibilities at CCS was creating sets of content deliverables to be used within the CCS.com's digital catalog. I treated each content feature like a traditional print editorial piece by creating a more lasting impression through unique imagery and branding.

SERVICES: Banner Design | Email Marketing | Branding

OVERVIEW:
While working between both e-commerce retailers presented me the opportunity to create many different promotional campaigns. Since online sales happen so frequently on the web, the challenge was too create something fresh and interesting at every turn.

I worked directly with the marketing director and copywriter to come up with each campaign concept trying to elevate what could be a very stale, matter of fact form of promotion.

SERVICES: Banner Design | Email Marketing

OVERVIEW:
Through CCS, I created marketing assets for one of our biggest brands, Nike SB. Working with imagery and assets either shot in-house or provided by Nike SB, I was able to create website banners and email marketing that represent the technical style and finesse of Nike SB.

SERVICES: Banner Design | Email Marketing

OVERVIEW:
Through CCS and Daddies Board Shop, I created marketing assets for one of our biggest brands, Welcome Skateboards. Working with imagery and assets either shot in-house or provided by Welcome, I was able to create website banners and email marketing that represent the loud, playful, yet subversive sensibility of the Welcome brand.

SERVICES: Banner Design | Email Marketing

OVERVIEW:
Through CCS and Daddies Board Shop, I created marketing assets for one of our biggest brands, Vans. Working with imagery and assets either shot in-house or provided by Vans, I was able to create website banners and email marketing that represent the raw, timeless style of Vans.

SERVICES: Banner Design | Email Marketing | Art Direction

OVERVIEW:
Through CCS and Daddies Board Shop, I created marketing assets for one of our biggest brands, Stance. I was able to create the "Like Wearing Clouds" marketing campaign with the assistance of the in-house photo team. The other designs featured were created using assets and visual concepts provided by Stance.

SERVICES: Banner Design | Email Marketing

OVERVIEW:
Through CCS and Daddies Board Shop, I created marketing assets for the snowboard and longboard brand, Never Summer. Working with imagery and assets either shot in-house or provided by Never Summer, I was able to create website banners and email marketing that represent the bold, splashy style of the Never Summer brand.

SERVICES: Email Marketing

OVERVIEW:
Through CCS and Daddies Board Shop, I created marketing assets for CONS Skateboarding. Working with imagery and assets either shot in-house or provided by Converse, I was able to create email marketing that represent the core heritage vibes of CONS Skateboarding.

SERVICES: Banner Design | Product Photography

OVERVIEW:
Through CCS and Daddies Board Shop, I created marketing assets for one of our biggest brands, Obey. I styled and photographed images and also used brand assets provided by Obey to create website banners that represent the refined, subliminal power of Obey.

SERVICES: Banner Design | Email Marketing

OVERVIEW:
Through CCS and Daddies Board Shop, I created marketing assets for the contemporary skateboard brand, The Killing Floor. Working with imagery and assets either shot in-house or provided by Welcome, I was able to create website banners and email marketing inspired by the graphics and aesthetics of The Killing Floor brand.

SERVICES: Art Direction | Graphic Design | Editorial | Photography

OVERVIEW:
SPLIT/TING was a collaborative project that I was involved in - with Award-winning Hair Stylist Brandon Thompson and Photographer Eileen Walsh, in March of 2013. 

As the art director on SPLIT/TING, I developed the concept of the lookbook and all of its visual elements. 

As a team, we were able to create a polished
contemporary product.

Production Credits:
Hair / Make-Up - Brandon Thompson
Photographer - Eileen Walsh & Matthew Obrero
Models - Ryan Kennedy, Morgan Gahring & Eileen Walsh
Art Director - Matthew Obrero